A viral video is useless if it does not drive audience intent. To turn video views into marketing dollars, you need a structured funnel.
Do not just hope users visit your profile. End videos with a clear, specific call to action: "Comment GROWTH to receive our strategy checklist" to initiate automated DM conversations.
Use tools like ManyChat to automatically reply to comments and send lead magnets via direct messages. This captures user details when search interest is at its highest point.
Once a viewer enters your DM funnel, nurture them with high-value newsletters rather than immediate hard sales pitches to build trust.